New product launches are always exciting times for any brand and their customers – polished imagery and video is released of flashy new kites, featuring fresh graphics and shiny materials, being put through their paces by excited team riders frothing on any extra performance gains they can find due to new design philosophies, materials or a combination. Cue the Moto X Design Works kite and Vapor APEX twintip from Cabrinha, two products that have just launched focused at the Big Air sector in kiteboarding. The Moto X Design Works is the latest evolution of the Moto X, a freeride kite that is now front and center of Cabrinha’s freeride offering. Its three-strut platform offers exceptional versatility and ease of use, with agile light steering allowing riders to really maximize their performance no matter their level. This supercharged new Aluula design is the next evolution of the popular Moto, with Cabrinha boasting ‘our biggest ever boosting kite’, thanks in part to the ultra-light, stiff Aluula frame.
But let’s back things up a little and explore the journey and philosophies behind products like these on their way from concept to launch. There are thousands of hours of input from the product development team, designers, riders and commercial side. The Moto X Design Works is the first kite to launch in the ‘Design Works’ series, Cabrinha’s program for their highest-performing products using the most exotic materials and construction methods. With a no-holds-barred approach to materials and development techniques, the team are allowed to explore opportunities which are not achievable within normal development or budget constraints. The developments have a trickle-down effect into the normal in-line products, but in the case of certain projects there is such a large potential for the customers, that full access gets granted to the products that normally are just reserved for the test team.